Monday, June 17, 2013

Veggie Burgers in Advertising

Has anyone else heard about or seen chain restaurant Red Robin's video advertisement for their new veggie burger?

Here's a link to a news article about it: "Red Robin's Garden Burger Ad Says Vegetarians Are Like Teen Girls 'Going Through A Phase'"

What do you think? Is it patronizing to vegetarians/vegans, or should we be grateful that they could be bothered to add a veggie burger to their menu?

Not that I was planning to travel to Long Island or New Jersey just to eat at a chain restaurant anyway... and from the brief look I got at that burger in the advertisement, I imagine it's nothing that I can't buy in the frozen food section of the grocery store... but I do find it disheartening that a national chain seems to think vegetarianism is nothing more than teenage angst and rebellion. Talk about missing the point entirely! For the record, Red Robin, I think my decade of eating veggie burgers qualifies as more than a "phase" by now, don't you agree?


By the way - I am one veggie burger review away from my 100th VEGGIE BURGER REVIEW!
Wow, I can't believe I've eaten that many veggie burgers for the blog by now! I've got a great review coming up tomorrow to mark this special occasion.

And hey, if you haven't already - please like my page on facebook, especially if you prefer to get updates that way! :)


  1. I guess, despite being male, I've got a 36-year-teenage-phase so far and counting... ;-)

    More seriously: I suspect that this is some combination of intentional (catering to their audience, not caring about us vegetarians) and/or tone-deaf (they all eat meat and this is how they perceive us).

    I've never eaten at a Red Robin, and now I will religiously avoid it. That Gardenburger looked pretty mediocre. There's plenty of places that will respect my diet a bit more. :-)

  2. Red Robin has always had vegan boca burgers on their menu..not sure how they are advertising that it is new now. It is a great option though when stuck in a spot with only chain restaurants and a family full of meat eaters!